Madame Chocolat
Girl's Clutter
Campaign
2025
GIRL’S CLUTTER
Launch campaign for “Girl’s Clutter”, the first collection by Madame Chocolat
Directed by Ester G. Mera
The debut of Mad Choco, the in-house line of Madame Chocolat, arrives as a love letter to chaos. A visual ode to teenage bedrooms where disorder becomes identity. Pastel walls, stuffed toys, scattered diaries and posters layering the intimate universe of its protagonists.
We dressed entire sets into lived-in sanctuaries. The result, a dreamy and unapologetic entrance for Madame Chocolat into fashion storytelling, where clutter is not hidden but celebrated in rooms filled with culture references.
2025
Madame Chocolat
Girl's Clutter
Campaign
GIRL’S CLUTTER
Launch campaign for “Girl’s Clutter”, the first collection by Madame Chocolat
Directed by Ester G. Mera
The debut of Mad Choco, the in-house line of Madame Chocolat, arrives as a love letter to chaos. A visual ode to teenage bedrooms where disorder becomes identity. Pastel walls, stuffed toys, scattered diaries and posters layering the intimate universe of its protagonists.
We dressed entire sets into lived-in sanctuaries. The result, a dreamy and unapologetic entrance for Madame Chocolat into fashion storytelling, where clutter is not hidden but celebrated in rooms filled with culture references.
