CUPRA
New Year's Concert Announcement
Advertisement
2024
NEW YEAR’S CONCERT ANNOUNCEMENT
Film for CUPRA
Production Services for La Familia London
Commissioned by 14Agency
On January 1st, 2024, CUPRA unveiled its boldest stage yet: announcing the New Year’s Concert 2025.
The film opens in a classical setting: flowers, a wooden violin, echoes of Vienna’s tradition.
Then comes the glitch, the scene fractures into something new: an electric violin, modern lights, a reimagined Radetzky March. Same day, same hour, but reinvented for a new generation.
Shot inside the historic Teatre Fortuny in Reus, we provided production services on the ground in Spain to La Familia London for 14Agency & CUPRA. A production that merged stagecraft, music creation and laser-light design turning an age-old ritual into a contemporary statement.
2024
CUPRA
New Year's Concert Announcement
Advertisement
NEW YEAR’S CONCERT ANNOUNCEMENT
Film for CUPRA
Production Services for La Familia London
Commissioned by 14Agency
On January 1st, 2024, CUPRA unveiled its boldest stage yet: announcing the New Year’s Concert 2025.
The film opens in a classical setting: flowers, a wooden violin, echoes of Vienna’s tradition.
Then comes the glitch, the scene fractures into something new: an electric violin, modern lights, a reimagined Radetzky March. Same day, same hour, but reinvented for a new generation.
Shot inside the historic Teatre Fortuny in Reus, we provided production services on the ground in Spain to La Familia London for 14Agency & CUPRA. A production that merged stagecraft, music creation and laser-light design turning an age-old ritual into a contemporary statement.
