Pegada Shoes
PEGADA 2025
Advertisement
2024
PEGADA 2025
International campaign for PEGADA Shoes
Production services for Casa Átomo Filmes (Brazil)
Directed by FTWO
Fashion as journey, conquest as attitude. The PEGADA 2025 campaign set its gaze on Paris and Étretat to translate the brand’s essence into a visual language of travel and style. Landscapes, architecture and raw movement became the stage for a unisex narrative built on estilo and confidence.
OXIMORON provided full production service across France, uniting crews from Barcelona, Paris and Brazil. From securing key locations like Montmartre and Pont Alexandre III to orchestrating casting, logistics and multi-unit shoots, we delivered an international set-up that fused Brazilian vision with European craft. A service of scale and precision, grounding PEGADA’s concept of Conquista in real places, with a global team.
2024
Pegada Shoes
PEGADA 2025
Advertisement
PEGADA 2025
International campaign for PEGADA Shoes
Production services for Casa Átomo Filmes (Brazil)
Directed by FTWO
Fashion as journey, conquest as attitude. The PEGADA 2025 campaign set its gaze on Paris and Étretat to translate the brand’s essence into a visual language of travel and style. Landscapes, architecture and raw movement became the stage for a unisex narrative built on estilo and confidence.
OXIMORON provided full production service across France, uniting crews from Barcelona, Paris and Brazil. From securing key locations like Montmartre and Pont Alexandre III to orchestrating casting, logistics and multi-unit shoots, we delivered an international set-up that fused Brazilian vision with European craft. A service of scale and precision, grounding PEGADA’s concept of Conquista in real places, with a global team.
